Children’s Hospital Association Unveils 'Made Possible' Campaign
WASHINGTON, D.C. – Today, Children’s Hospital Association (CHA) announced the launch of a new initiative to highlight the role children’s hospitals play in helping infants, children and teens experience all of life’s important moments. “Made Possible by Your Children’s Hospital” is a celebration of the big and small moments children have been able to experience because of the advanced, specialized care that America’s children’s hospitals provide.
“Children’s lives are filled with countless milestones, from first steps to first diplomas and so much more. ‘Made Possible’ is a testament to children, teens and their families who have overcome immense health challenges with the support of children’s hospitals,” said Amy Wimpey Knight, president of CHA. “This campaign lifts up their stories and underscores the critical role children’s hospitals play in making life’s precious moments possible.”
The campaign will run throughout the Washington, D.C. metro area until the end of the year with digital, social media, radio, and out-of-home advertising showcasing the transformative impact that children’s hospitals have on pediatric patients and their families, while also elevating the issues facing children’s health care today.
Of the 6,000 hospitals across the country, only 200 are children’s hospitals. These organizations are the primary source of specialized care for infants, children and teens – regardless of patient and family’s insurance status or ability to pay. They are often the only place in a state or region where children with the most complex medical conditions can receive the treatment they need.
For more information on the “Made Possible by Your Children’s Hospital” campaign, please visit MadePossible.org.