The Children's Hospital Association (CHA) works with leading national corporations to establish strategic and mutually beneficial partnerships based on both business objectives and shared values.
We target partnerships with leading corporations to create opportunities that are jointly rooted in mission synergy and good business practice.
Partners provide support for specific CHA activities including: programmatic initiatives; research and publications; public awareness campaigns; and bold solutions to important issues facing children’s hospitals. They leverage opportunities to reach children’s hospitals and the patient families hospitals serve.
Through financial and in-kind donations, our current corporate partners create a positive hospital experience for patients and families by enhancing a child’s positive experience and healthy development while at a hospital.
HUGGIES®, the foundation of Kimberly-Clark’s baby-care business, shares children's hospitals' commitment to the health of all children. Every day, nearly a quarter of the world's population trust Kimberly-Clark brands and the solutions they provide to enhance their health, hygiene and well-being.
The Children’s Hospitals Association is honored to have HUGGIES® as the exclusive presenting sponsor of the Children’s Hospitals Photo Exhibit – a national exhibit showcasing the uniqueness of children’s health and how children's hospitals help children achieve their full health potential. From healthy children to those who are medically complex, all children benefit from family-centered clinical care, highly trained pediatricians, research and community health programs provided together and only in children’s hospitals.
Partnering with charitable organizations dedicated to directly serving children, Mattel Children’s Foundation creates healthy play through product donations, grant making and the work of employee volunteers.
Mattel Toy Donation Program
Because play is essential to children, Mattel partnered with CHA in 2005 to create an annual donation program that delivers Mattel and Fisher Price toys for children of all ages. In addition to reducing patient stress and anxiety ― the toys bring joy and let hospitalized kids be kids.
Since its inception over 600,000 toys valued at over $6.8 million have been donated. The toys are used for play, therapy, treatment incentives and distraction. The toy program is highly valued at children’s hospitals and helps promote and create positive healing environments.
Mattel Play Grants Program
Mattel knows children are not small adults and children’s hospitals are specially designed to meet children’s unique needs including the opportunity to play. Through an annual grant program designed specifically to target child health and healing, children’s hospitals are able to develop and enhance therapeutic play programs.
To date 33 projects ranging from creative play and play spaces to technology and new media programs have been funded through the Mattel Play Grants Program. These play programs ― many of which are not often reimbursed by public or private insurance ― help to reduce patient stress and anxiety while helping sick children feel like care-free kids again.
In 2016, Mattel awarded six grants totaling $67,500 to the following hospitals for technology, adaptived play, play spaces and play activities:
UCSF Benioff Children’s Hospital Oakland, Oakland, Calif.
Virtual Reality Therapy to Ease Pain and Anxiety
Pain and anxiety are significantly reduced when stimulating virtual reality software and goggles are introduced and used as a distraction tool for patients, especially for those receiving sickle cell and cancer treatments.
The Studer Family Children’s Hospital at Sacred Heart, Pensacola, Fla.
Creating an Autism-Friendly Campus
Mobile Vecta stations, weighted blankets and distraction toys will be purchased to create a safe and calming environment for patients with developmental issues and autism. Stations are mobile, so they will be used in a number of areas throughout the hospital.
Children’s Healthcare of Atlanta, Ga.
Adaptive Sports Equipment for Specialty Medical Camps
For purchase of waterproof wheelchairs and a customized gaga ball pit for children with complex or chronic medical conditions attending specialized summer camps.
Ranken Jordan Pediatric Bridge Hospital, Maryland Heights, Mo.
Adapted Play Space
A dedicated play space will be created with customized sensory toys and games for highly medically complex patients.
The Children’s Medical Center at Winthrop University Hospital, Mineola, N.Y.
I Spy with My Little Eye…
Hand-painted ceiling tiles with varying themes will be installed in the pediatric emergency room allowing for patient distraction and engagement and creating a welcome and soothing environment.
The Children’s Institute of Pittsburgh, Pittsburgh, Pa.
Enhanced Sensory Room
Creation of a therapeutic space that engages inpatient pediatric rehabilitation in interactive, multi-dimensional sensory stimulation. The upgraded room will also serve as a hip-hop song writing room for adolescent patients suffering from chronic pain.
By helping support play in the hospital setting, these grants will have a positive impact on the healthy development of hospitalized children on a variety of levels ― including social, emotional, physical and cognitive.
Since 2005, Mattel has awarded over $1.8 million in grants to CHA. Over the years, Mattel has supported a wide range of CHA initiatives including childhood obesity, injury prevention and quality.
Mattel began creating Ella dolls in 2013 in response to a public campaign for the company to produce a special doll as a positive role model for children experiencing hair loss as a result of treatment or illness. Ella is not sold in retail stores, but is manufactured and distributed exclusively by Mattel through CHA, Cure Search and the National Alopecia Areata Foundation. To date, CHA has distributed more than 18,000 Ella dolls to patients in children's hospitals nationwide.
Ella comes with wigs, scarves and other accessories that can be interchanged or completely removed. Dolls are distributed to member children’s hospitals through the Mattel Toy Donation program.
American Girl Brands, LLC, a subsidiary of Mattel, devotes its business to celebrating the potential of girls ages 3 to 12. American Girl encourages girls to dream, grow, aspire, create and imagine through a wide range of engaging and insightful books, age-appropriate and educational dolls and accessories.
Through holiday campaigns and philanthropic giving, American Girl’s annual donations of American Girl Dolls, American Girl Bitty Baby Dolls and a new addition ― Truly Me Hairless Dolls ― bring comfort and cheer to thousands of young girls receiving care in many of CHA’s based U.S. member hospitals. To date American Girl has donated 29,000 dolls worth over three million dollars in retail value.