Corporate partnerships with the Children’s Hospital Association (CHA) are value-based collaborations that support the association’s mission to advance innovation in the quality, cost and delivery of care with children’s hospitals. We take great care and deliberation when evaluating opportunities to partner with corporations that provide services to our member hospitals and the families they serve.
CHA welcomes inquiries from potential partners with corporate social responsibility programs that are pointed to provide in-kind donations of products or services including grant-making that directly benefit children’s hospitals. Partners should not expect to have a visible profile with CHA members, other than brand acknowledgement and recognition, with CHA members.
If an inquiry is grounded in a corporation’s desire to primarily market itself to children’s hospitals, CHA provides a media kit of advertising options to help a company meet this goal. If a company is interested in becoming a preferred supplier to children’s hospitals, CHA’s Supply Chain Services can help answer related questions. Please note: CHA neither sells nor shares member lists containing hospital contact information.
Current Corporate Partners
Through financial and in-kind donations, our current corporate partners help create a positive experience for patients and families by enhancing a child's emotional wellbeing while at a children's hospital. Children's Hospital Association thanks our partners for their ongoing and generous support of children's hospitals.
America’s largest western and work wear retailer—donates over 6,000 plush ponies to 125 children’s hospitals annually. Committed to supporting children and children’s hospitals, Boot Barn stores nationwide participate in holiday-timed donations to hospitalized patients and contribute financially to support CHA philanthropic programming.
Partnering with charitable organizations dedicated to directly serving children, Mattel Children's Foundation creates healthy play through product donations, grant making and the work of employee volunteers.
Mattel Toy Donation Program
Because play is essential to children, Mattel partnered with CHA in 2005 to create an annual donation program that delivers Mattel and Fisher Price toys for children of all ages. In addition to reducing patient stress and anxiety ― the toys bring joy and let hospitalized kids be kids.
Since its inception over 600,000 toys valued at over $7 million have been donated. The toys are used for play, therapy, treatment incentives and distraction. The toy program is highly valued at children's hospitals and helps promote and create positive healing environments.
Mattel Play Grants Program
Mattel knows children are not small adults and children's hospitals are specially designed to meet children's unique needs including the opportunity to play. Through an annual grant program designed specifically to target child health and healing, children's hospitals are able to develop and enhance therapeutic play programs.
To date 33 projects ranging from creative play and play spaces to technology and new media programs have been funded through the Mattel Play Grants Program. These play programs ― many of which are not often reimbursed by public or private insurance ― help to reduce patient stress and anxiety while helping sick children feel like care-free kids again.
In 2016, Mattel awarded six grants totaling $67,500 to the following hospitals for technology, adaptived play, play spaces and play activities:
UCSF Benioff Children's Hospital Oakland, Oakland, Calif.
Virtual Reality Therapy to Ease Pain and Anxiety
Pain and anxiety are significantly reduced when stimulating virtual reality software and goggles are introduced and used as a distraction tool for patients, especially for those receiving sickle cell and cancer treatments.
The Studer Family Children's Hospital at Sacred Heart, Pensacola, Fla.
Creating an Autism-Friendly Campus
Mobile Vecta stations, weighted blankets and distraction toys will be purchased to create a safe and calming environment for patients with developmental issues and autism. Stations are mobile, so they will be used in a number of areas throughout the hospital.
Children's Healthcare of Atlanta, Ga.
Adaptive Sports Equipment for Specialty Medical Camps
For purchase of waterproof wheelchairs and a customized gaga ball pit for children with complex or chronic medical conditions attending specialized summer camps.
Ranken Jordan Pediatric Bridge Hospital, Maryland Heights, Mo.
Adapted Play Space
A dedicated play space will be created with customized sensory toys and games for highly medically complex patients.
The Children's Medical Center at Winthrop University Hospital, Mineola, N.Y.
I Spy with My Little Eye…
Hand-painted ceiling tiles with varying themes will be installed in the pediatric emergency room allowing for patient distraction and engagement and creating a welcome and soothing environment.
The Children's Institute of Pittsburgh, Pittsburgh, Pa.
Enhanced Sensory Room
Creation of a therapeutic space that engages inpatient pediatric rehabilitation in interactive, multi-dimensional sensory stimulation. The upgraded room will also serve as a hip-hop song writing room for adolescent patients suffering from chronic pain.
By helping support play in the hospital setting, these grants will have a positive impact on the healthy development of hospitalized children on a variety of levels ― including social, emotional, physical and cognitive.
Since 2005, Mattel has awarded over $1.8 million in grants to CHA. Over the years, Mattel has supported a wide range of CHA initiatives including childhood obesity, injury prevention and quality.
Mattel began creating Ella dolls in 2013 in response to a public campaign for the company to produce a special doll as a positive role model for children experiencing hair loss as a result of treatment or illness. Ella is not sold in retail stores, but is manufactured and distributed exclusively by Mattel through CHA, Cure Search and the National Alopecia Areata Foundation. To date, CHA has distributed more than 20,000 Ella dolls to patients in children's hospitals nationwide.
Ella comes with wigs, scarves and other accessories that can be interchanged or completely removed. Dolls are distributed to member children's hospitals through the Mattel Toy Donation program.
American Girl Brands, LLC, a subsidiary of Mattel, devotes its business to celebrating the potential of girls ages 3 to 12. American Girl encourages girls to dream, grow, aspire, create and imagine through a wide range of engaging and insightful books, age-appropriate and educational dolls and accessories.
Through holiday campaigns and philanthropic giving, American Girl's annual donations of American Girl Dolls, American Girl Bitty Baby Dolls and a new addition ― Truly Me Hairless Dolls ― bring comfort and cheer to thousands of young girls receiving care in many of CHA's based U.S. member hospitals. To date American Girl has donated 30,000 dolls worth over $3 million dollars in retail value.