Corporate Partnerships

Grants for Play Projects in Children’s Hospitals


The Toy Foundation is a nonprofit children’s charitable organization that works with the toy industry to provide support through play opportunities to children across the country.

Through a partnership with Children’s Hospital Association, The Toy Foundation Play Grant Program has awarded more than $340,000 to children’s hospitals for play projects.

By making play more accessible in children’s hospital settings and through their community partnerships, these grants will strengthen the social, emotional, physical, and behavioral development of children.

Corporate partnerships with the Children’s Hospital Association (CHA) are value-based and support the association’s mission to advance innovation in the quality, cost and delivery of care with children’s hospitals. CHA welcomes inquiries from potential partners with corporate social responsibility programs to provide in-kind donations of products or services, including grant-making that directly benefit children’s hospitals and their communities. Partners should not expect to have a visible profile with CHA members, other than brand acknowledgement and recognition.

If a corporation seeks to market itself to children’s hospitals, CHA's flagship publication, Children's Hospitals Today, provides a media kit of advertising options to help a company meet this goal. If a company is interested in becoming a preferred supplier to children’s hospitals, CHA’s Supply Chain Services can help answer related questions. Please note: CHA neither sells nor shares member lists containing hospital contact information.

Current Corporate Partners

Through financial and in-kind donations, our current corporate partners help create a positive experience for patients and families by enhancing a child's emotional well-being while at a children's hospital. CHA thanks our partners for their ongoing and generous support of children's hospitals.

American Girl Logo

American Girl Brands, LLC, a subsidiary of Mattel, devotes its business to celebrating the potential of girls ages 3 to 12. American Girl encourages girls to dream, grow, aspire, create and imagine through a wide range of engaging and insightful books, age-appropriate and educational dolls and accessories. Through holiday campaigns and philanthropic giving, American Girl's annual donation of American Girl Dolls, brings comfort and cheer to thousands of young children receiving care in many of CHA's U.S. based children’s hospitals.

Brave Barbie

Brave Barbie, a hairless doll, was created by Mattel in response to a public campaign for the company to produce a special doll as a positive role model for children experiencing hair loss as a result of treatment or illness. Brave Barbie is not sold in retail stores but is distributed exclusively by Mattel through CHA, Cure Search and the National Alopecia Areata Foundation. To date, CHA has distributed more than 13,000 dolls to patients in children's hospitals nationwide.

Mattel Toy Donation Program

Mattel logoPartnering with charitable organizations dedicated to directly serving children, Mattel Children's Foundation creates healthy play through product donations.

Because play is essential to children and eases stress in hospitalized patients, Mattel partners with CHA to “Spread Joy with Toys.” Through a specially designed social media campaign, members of the public nominate children’s hospitals to receive toy shipments. Based on campaign results, Mattel distributes hundreds of toys to children’s hospitals annually.